By Jamey Stegmaier
Jamey Stegmaier is familiar with crowdfunding. he is a veteran of 7 winning Kickstarter campaigns (and counting) that experience raised over $3.2 million, and he is the owner of the generally learn Kickstarter Lessons weblog. during this publication he bargains a entire consultant to crowdfunding, demonstrating that it may be a strong approach for marketers to develop their companies through development neighborhood and placing their clients first.
This publication comprises over 40 tales of inspiring successes and sobering failures. Stegmaier makes use of those examples to illustrate the best way to (and how to not) arrange for a crusade, develop a fan base, constitution a pitch, locate new backers, and execute many different crucially very important “nuts and bolts” parts of a winning crowdfunding project.
But Stegmaier emphasizes that the advantages of crowdfunding are even more in regards to the “crowd” than the “funding.” He exhibits that in case you deal with your backers as humans, now not pocketbooks—communicate usually and transparently with them, ask their reviews, attend to their needs—they'll develop into advocates in addition to funders, exponentially expanding your project's probabilities of succeeding.
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A Crowdfunders Strategy Guide: Build a Better Business by Building Community by Jamey Stegmaier